
Yesterday at Apple’s “Let’s Rock” event, most of the new products and features were, for the most part, true to what was being produced at the rumor mill. Among the new things unveiled at the event were the new iPod Nano and iPod Touch revisions and iTunes 8. All-in-all the event was mediocre at best, in my opinion. I wasn’t really “wowed” at the event as I usually am with Apple Keynotes. I guess I was expecting more mention of the iPhone and the new firmware; there was about 6 seconds of talk pertaining to the new firmware, that’s it. This really shocked me as I thought this was a very important part of the event, considering that many owners of the iPhone have complained about bugs and glitches more than the “demanded” volume control on an iPod Touch (If you sense a small hint of bitterness, you are correct).
First of all, I’m glad to hear NBC has come back to the mothership and are now offering their TV shows on iTunes. Not only are they in standard definition, but now they are in high definition! In addition, you can now watch the HD content on your computer – before you could only do so on the Apple TV. I really don’t have a problem paying $3 for HD Office and Heroes.

Apple also unveiled iTunes 8, the latest iteration of the #1 music seller in the US, surpassing Wal-Mart. THe most notable features of the new iTunes is the new Grid view and Genius. Borrowing the beloved tile view of iPhoto, you can now browse your media (music, podcasts, video, etc.) in a more efficient manner. Just like in iPhoto, you can skim the artwork to view all of the albums you have for each artist. Personally, I think the best way to browse is in the traditional list view. Next, a feature that was stressed highly by Steve is Genius. When it all boils down to it, Genius is basically Pandora for iTunes and your music library. By activating Genius, your library is anonymously pushed to Apple, analyzed, and iTunes is then set up to create on-demand Genius playlists. If you have ever used iTunes Store Recommendations, then you’re already quite familiar with Genius; the same criterion used for recommendations is the core of Genius. Now, it really is easier than ever to discover new music or even re-discover music. I’ve been ripping all of my old CD’s to my library just so I can use Genius to re-discover old songs. I tip my hat to Apple on this great feature in iTunes.

Adding on to the slew of new features and changes in Apple’s music department are the new iPod Classic, Nano, and Touch revisions.
The iPod Classic really saw, what I thought was the shaft in the new feature department next to the iPhone 3G. Apple has usually sold the iPod in two flavors, thin and thick and different sizes. Now, the classic is only sold in the thin form factor with 120GB of storage. If you don’t think Apple is going to axe the Classic or at least put it to the side yet, now is when you should getting that “light bulb” realization. I used to be the guy that had to have ALL of his music on his iPod. So, of course, I had to have the biggest iPod available to do so. Apple has done a great job changing my point of view. The newer iPod lines, with more bells, whistles, and (lets face it) sex appeal all came in smaller hard disk sizes. That’s when I came to realize that I didn’t need ALL of my music, all I needed were the ones I listened to now. So now I could feel comfortable with the newer models, yet with smaller hard disk space. Honestly, this is the way it should be, unless you’re a DJ and need your whole library to mix and scratch or a huge traveler and need weeks upon weeks of music. It’s because of this that the Classic really is taking a step aside in the iPod department, in my opinion.
The new iPod Nano combines the form factor of the first and second generation Nanos with the high resolution screen of the third generation. The new Nano is the “thinnest iPod ever” evidently surpassing the iPod Touch in thinness. Following the tapered edge design of the MacBook Air and iPhone 3G, the Nano is an ovular shape, almost disappearing when looked at from the side. The outside has changed dramatically but you better bet that Apple added new things to the inside as well. The newest iteration of the Nano includes the accelerometer made famous by the iPhone and iPod Touch. You can now view in Cover Flow, look at landscape photos, and watch video by simply tilting the Nano to widescreen. Honestly though, I don’t think viewing videos and photos on the Nano is ideal but I won’t venture into that arena for this article. Sort of putting it all together is the new UI. With the new portrait orientation and screen that takes about 50% of the device, Apple has put the main menu on the first 3/4’s of the screen and a scrolling album art marquee on the last 1/4. Also, taking queues from the iPhone, the Now Playing screen shows full album art with vertically scrolling artist name/song title/album title and position/volume/rating scrubber at the bottom. Other new features of the iPod Nano include the voice recording app and the new “shake to shuffle” feature, which is quite self-explanitory.

Next, the iPod Touch has got a brand new bag. The iPod touch has followed suit (as most of Apple’s products have) by adopting the tapered edge look. For the most part, it looks like a very thin iPhone 3G. The UI has stayed the same, with only the exterior getting the facelift. There is now a volume rocker on the left side and also a built-in speaker that Steve stresses is for “casual listening.” It has the same screen as the previous generation, possibly going the same route that the new 3G screen has that Apple calls “warmer” (people have complained of a yellow-ish screen). An interesting addition is the built-in Nike+iPod receiver in the Touch. All you need is the transmitter for your shoe to enjoy the accessory, rather than have that dongle attached that you would always fear would break off. A good question came up by imfrog2002 on my live Apple Event Ustream broadcast. He asked if the older iPod Touches would be able to use the Nike+iPod app. The answer to that, as far as I know, is no. I wonder though if all they used to create that app was to utilize the accelerometer API. If this is the case, you can definitely use the app with previous generation iPod Touches and also the iPhone EDGE/3G. Also, genius is built-in although I didn’t hear anything on “shake to shuffle” which would be nice to have on the Touch and iPhone EDGE/3G. What Apple wants to do, it seems, is market this device as not only a music/video/breakfast maker (NOTE: link NSFW), but also a viable gaming device; this is very evident in their new ad, dubbing it the “Funnest iPod Ever” (someone needs to get ahold of Apple’s grammar department stat!). I’m not sure if it could be a viable competitor, but it is a great device albeit hard to control at times with the über sensitive accelerometer.

Moving on to what I thought was the crucial part of the keynote, iPhone/iPod 2.1 software. Here’s what was said, available free to current 2.0 iPod Touch owners, $20 for 1.x iPod Touch owners, fixes bugs, available Friday. That’s it… Ticked? You bet I am! Friday will tell if this 2.1 update is really a fixer. The past two updates have been horrendus, if anything making the device harder to use. I would address the new firmware as follows.
“Oh yeah! The new firmware for the iPhone 3G! New features include freezing your phone, dropping calls, keyboard lag, and even losing sounds most of the time! Not to mention you get a free headache!”
Yet, through it all, I still use the phone. As I’ve said before, this product just isn’t on par with what I consider Apple standards. I hope this update fixes most of the problems and gives me some piece. Better yet, I hope it fixes the basic function of the product, making calls. Like Chris Hardwick said, it’s like saying I have this brand new fridge that makes my dinner and holds a lot of stuff! Does it keep stuff cool? No…

And that’s the Apple event, in a nice little package just for you. What are your thoughts on the event? Throw your comments in and flame away.